The Business Show (part 2)


Kevin Jackson, How to become a consultant

This was my first talk. It was interesting, but I think because I had yet to be brow-beaten by the whole experience. This guy runs a business advice company.

A couple of stats that I learnt:

  • 99% of UK companies have less than 50 employees
  • A ‘start up’ is defined as a company that has been trading less than 3 years
Andy Harrington, Passion into profit

This guy is professional speaker. A little guy with loads of presence. This talk followed the previous in the same theatre. He certainly got the audience more engaged and awake. I think of all the ‘energetic’ speakers I saw, this guy got the tone most right.

He piqued my interest because he was about igniting passion. This is one of the things I’d like to do. I once had passion for business, I which I had it again.

My notes of his talk:

  • Make business come to you. Position yourself as the go-to option for that business.
  • Create content. Be prolific. And provide answers to your market’s problems.
  • The five ‘I’s: Information – good content. Impact – deliver, disrupt, compete. Inspire – story telling. Influence – sell the change. Income.
  • Content is a map. The journey from A (where the client is) to B (the solution).
  • What are your solutions? Your methodologies. Make it your own.
  • Be ready. Stay ready.

At the end, he very cleverly manipulated us into buying into his product. I spent £37 for a package that what was (allegedly) worth a whole lot more. In a different environment, I don’t think I would have spent this money. Still, I got his book, which I will read. And I have a ticket to his next all day event. So I don’t think I was ripped off.

John Morris, Maximising your business online potential

Although I knew almost everything this guy had to say. It was still interesting to see how he explained the set up of a website.

Anthony Dada, Grow personal success: become your brand, build your business

The essential message of this guys was “know thyself”. Something that I agree with. His acronym (it seemed every speaker had one) was GPS = Growing Personal Success.

I found his delivery a little preachy. A little… churchy. Not really my cup of tea.

Sidenote: this guy does not take a good photo. He looks scary in photos, almost thuggish. He projects much more approachability in person.

Johathan Pfahl, How to adapt your sales and marketing model for the 21st Century

My first ‘keynote’ talk. Another one of these high energy speakers. I have to say that after a while these guys were just tiring. Runs a mentoring company and a lot of his talk was just a sales pitch.

The one point I took from this talk was that one should invest in others businesses. This is for two reasons. If you are experienced in investing then you know what is a good investment, and then you can assess your own business in the same manner. Also, if you invest, then others could see you as a good investment.

Part of his offering was a way to invest in other companies (which I was interested in). But I went to his website and this is not offered until you use his other services.

Marc Wileman, Sublime Science: From a Prince’s Trust loan to Dragons’ Den,

This was one of the least sales-y talks. Marc talked about his journey to form his business which provides science-based kids’ parties around this country. It was quite entertaining and a welcome respite from some of the other speakers.

Strangely, he was actually plugging two of his books, and I didn’t really feel like I was being sold to.

Linzi Boyd, How to get everyone talking about your business

The author of the book “Brand Famous” and certainly one of the most polished speakers I saw. I liked this talk, because although she was pushing her book, she also gave a really good talk with loads of insight.

Nowadays most business classify themselves as B2C (business to customer) or B2B (business to business). Linzi introduces the concept of B2P, where the P is people.

From 1995 to 2005 there was print fame. ’05 to ’15 there was YouTube fame. Now we are entering the era of Google Fame. Everyone googles everyone else. You reputation, your brand is what Google says it is.

One’s brand is now one’s fame. Look at many big companies. The CEO’s are celebrities now. Mark Zuckerberg. Steve Jobs etc. This is what the dragons on Dragons’ Den are doing, they are promoting their brand by promoting themselves. These multi-millionaires don’t need the appearance fee, but what they are getting is brand recognition.

Everyone can manage their own brand, by managing what appear on Google. Indeed, I’ve tried to do this myself. But Linzi also pointed out that one could manage you Google Images as well. Something I’ve not yet tried.

Also, something I’ve avoided, is to use Google+. I’m personally not interested in having another social network, but as it is intrinsically linked to Google, it will help with search results.

Matt Fiddes / Patrick O’Driscoll, How to kick start your business

This was the first talk that I walked out of. The advertised speaker, Matt Fiddes, did not appear. Instead we got one of his franchise owners. This guy was not a particularly good advertisement for a martial arts school, as he didn’t seem that fit. Nor was he a good motivational speaker. He just seem to ramble on about his life. I was actually bored. Fail.

Kam Dovedi, Property: the safest, securest and most profitable business in 2016 and beyond

This was essentially “how to become a property magnate”. Not something I’m looking for, but I think he seems to offer good advice, along with a road map, for anyone who wants to be a property investor.

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